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If you put it on average, guests from China spent four times more for on board retail than guests from anywhere else in the world. We used to do something that was called marketplace, where we would put out everything from liquor to promo watches, fashion jewelry, handbags, apparel, etc. We’ve taken a step back from that and we’ll be launching pop-ups next month.
Starboard Cruise Services introduces Texas-inspired collections onboard Carnival Jubilee - DFNIonline.com
Starboard Cruise Services introduces Texas-inspired collections onboard Carnival Jubilee.
Posted: Wed, 13 Dec 2023 08:00:00 GMT [source]
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The world’s largest luxury conglomerate, LVMH Moët Hennessy Louis Vuitton, has sold a majority stake in its little-known cruise retail business to a group of four investors led by Florida-based real estate magnate Jim Gissy, to form a new joint-venture company called Global Travel Retail Holdings. Moët Hennessy Louis Vuitton (LVMH) is set to sell some of its shares in its cruise business, including retailer Starboard Cruise Services, to create a joint venture company under the name Global Travel Retail Holdings. Mr. Mendez previously worked for Starboard for 16 years in increasingly senior roles, before becoming Vice President of Merchandising and Planning. He is a seasoned Senior Retail executive with a proven track record of driving revenue growth and operational excellence in the retail industry.
Bringing Wanderlust to Life with Unforgettable Retail Experiences
It also highlights the wide range of high-quality services offered across the Luxury Division and sister company, Onboard Media. Get access to exclusive content including newsletters, reports, research, videos, podcasts, and much more. The deal will see LVMH joined by investors including Jim Gissy, who will serve as Chair of the new board, Marcia Rowley, who will be Vice Chair, John Rowley, the family office of David Siegel and Hannaford Investments LLC. The new company will operate both Starboard and Onboard Media, with LVMH remaining as investors in the venture. Azamara, the small-ship cruise line renowned for Destination Immersion® and Extended Destination Days, is making a splash this wave season, giving...
How did the pandemic impact retail sales at sea?
Since joining forces in 1992, Starboard and Carnival have been inviting guests to “fun” shopping experiences onboard, and they continue to deliver custom-designed merchandise to sea. Starboard offers Carnival guests a plethora of shopping options onboard the Carnival Dream, Freedom, Horizon, Legend, Magic, Miracle, Pride, Sunrise, and Sunshine, ranging from socially-responsible accessories to vintage luxury items, as well as an extensive list of Carnival-branded products. “Our dedicated account team of industry experts is excited to continue taking Carnival’s memorable vacation retail concepts to the next level with new offerings and a revamped commercial model,” added Bauer. Hit by everything from the pandemic to supply chain challenges to inflation, the industry has discovered creative ways to appeal to cruise passengers.
Starboard has continually introduced new strategies to increase growth and re-enforce its strong company culture. An internal realignment introduced dedicated account teams to optimize Starboard’s goal of delivering distinct cruise line account strategies and services, such as curated products, experiences and marketing tactics that reflect each line’s unique brand and guest profile. Launching the Luxury Division, further diversified Starboard’s services and partner portfolio by offering highly curated collections differentiated for luxury cruise lines. Deep-Seated Destination Creators, Cultural CollectionsThe reinvented retail vision is established on a fresh and formidable concept, designed to complement Azamara's distinct shoreside evening activities and overnight port stays.
Starboard Cruise Services and Carnival Cruise Line have announced the extension of their long-standing retail partnership for five more years, according to a press release. Going beyond sailing, Starboard’s sister company, Onboard Media, creates multimedia products for top companies in the travel and hospitality industry, driving brand awareness to generate sales and grow revenue. Both businesses are headquartered in Miami with additional Starboard offices in Hong Kong, Shanghai and Genoa, Italy. Higher price points might be $600 to $25,000, with vintage luxury handbag and accessory brands from What Goes Around Comes Around, the premier purveyor of fine vintage pieces, or Stella McCartney’s vegan leather handbags. We know our Australian guests like to purchase jewelry, but it’s mostly at a lower price point than we see in other areas of the world.
AZAMARA APPOINTS NEW EXECUTIVE LEADERSHIP
Some special items include Tag Heuer products that are specially numbered for the ship, or that feature the ship’s logo. In jewelry on the Carnival Horizon there’s a “Make Your Own” jewelry party — along with drinks and Champagne — using Swarovski charms, but on a luxury ship that experience more likely would involve time spent using the tools of a Swiss watchmaker. A highly experiential event might include an actual jewelry designer on the ship helping passengers design a piece just for them that commemorates the trip, Neumann said. “Our big focus is on making sure the stores are highly experiential. We have them discover new brands, there are special tasting nights and events that explain why bourbon is called bourbon. Celebrity Cruises is a long-time partner of Starboard and Ascent, which embarked on her inaugural Caribbean season on November 26 from Port Everglades in Fort Lauderdale, has reintroduced some signature labels plus new brands.
Starboard Cruise Services, Carnival Cruise Line Extend Retail Partnership
MIAMI (January 26, 2023) – Starboard Cruise Services, a LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, announces the addition of jewelry industry veteran, Caryl Capeci, as a Strategic Advisor. Driving the partnership and growth strategy within the Jewelry, Luxury and Swiss categories, Capeci’s key focus will be on global revenue performance, operational excellence, exceptional customer service and a luxury approach to brand stewardship. “Our extensive and successful partnership with Carnival Cruise Line uniquely positions us to build upon our track record of keeping families at the center of our retail offerings and bringing to life fun retail vacation experiences,” commented Lisa Bauer, president and chief executive officer, Starboard. Starboard continues to grow with new as well as current cruise line partners, multiple ship launches around the globe, and many first-at-sea innovations in partnership with its 750+ product brand partners. Starboard’s strategy to further strengthen its senior leadership team reinforces its investment in the positive outlook for cruise retail.
New on Celebrity Ascent
We are the only cruise retailer that offers dedicated account teams who build unparalleled, data-driven, customized retail offerings for each of our world-class cruise line partners. Inspired by each cruise line’s brand DNA, personality and guest demographic, our products, experiences, and personalized service truly become a memorable part of the guest’s vacation experience. “Caryl and Benito’s robust experience in their respective fields are key additions to our leadership team to help drive our continued growth. Caryl’s unique leadership background in the jewelry industry, combined with the high demand for luxury retail offerings and experiences onboard, made her transition into the Starboard family very organic,” said Lisa Bauer, President and CEO of Starboard Cruise Services. His significant cruise retail experience, diverse skill set, leadership abilities, and passion for excellence are a perfect fit for our leadership team”. MIAMI, Sept. 1, 2021 /PRNewswire/ -- Azamara – the boutique cruise line dedicated to Destination Immersion® experiences – is pleased to announce that premier retailer at sea, Starboard Cruise Services – an LVMH Moët Hennessy company – is now the fleetwide retail partner for the destination-focused cruise brand.
Sailing on more than 100 cruise ships worldwide, our retail shops offer irresistible duty-free shopping. But we don’t just sell merchandise; we create unique shopping experiences for every guest on board. The retail space will cover a total of 8,966 square feet across two decks. The space is divided into distinct zones, including experiential luxury boutiques on Deck 5 and lifestyle, Swiss time pieces and immersive multi-category shops on Deck 4. The shops will feature a wide range of merchandise, from apparel, accessories, spirits and eco-friendly products to beauty, logo, destination and watches.
The decision to substantially reduce its stake is not a surprise given the knocks the cruise business took during the pandemic, and a predicted sharp tail-off in new vessels and new capacity to 2028, according to Oxford Economics data. Azamara, the small-ship cruise line and leader in Destination Immersion® experiences and Extended Destination Days, today announced the appointment... The averages vary a little bit per day by the cruise line and where in the world you are. You’ve got to check the box in every category and make sure you have something for everybody who wants to make a retail purchase. At least 50% of the guests on board are celebrating some sort of milestone. To commemorate the occasion, we suggest private retail appointments or a concierge for store outings.
According to Statista, the U.S. is one of the largest cruise markets in the world, with revenues expected to reach almost $31.5 billion by 2020. The projection of revenues in the cruise industry worldwide is $35.5 billion, with the North American market accounting for more than half of the total number of guests globally. Cruise Lines International Association, the largest cruise industry trade association, last month projected 28 million passengers on cruise ships for 2018, on a global basis. It also said demand for cruising has increased 20.5 percent in the last five years.
Spanning two decks, passengers can discover a luxury space on Deck 5—including boutiques from Piaget, Cartier, Bvlgari, and John Hardy; and everything else on Deck 4. In addition to introducing Starboard as the chosen retail partner for Carnival’s new Carnival Celebration, the partnership extension covers Starboard’s current fleet of nine Carnival ships, according to Starboard Cruise Services. If they’re going to a beach, the passenger better be able to walk into a beach shop right on the ship and get anything and everything they need. Our ships sail all over the world, so they may be in the Caribbean for the winter and then Europe for the summer, or they’re in Australia for the winter and Alaska for the summer. Basically we’ve got ships pretty much anywhere in the world and we custom-design the retail offerings to that particular ship in that particular itinerary.
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